Our Story

Journey with us through the magical world of crystals and discover the story behind Auraluxe
THE BEGINNING

A Spark of Inspiration

Our journey began in a small apartment in the heart of Shenzhen, where our founder, Emma Crystal, spent years searching for inner peace and balance. Through her exploration, she discovered the profound impact of crystals on her daily life and well-being.

What started as a personal collection soon grew into a passion to share these natural wonders with others. Emma began sourcing crystals from ethical miners around the world, carefully selecting each piece for its unique energy and beauty.

In 2016, Auraluxe was born - a small store with a big mission: to make the healing power of crystals accessible to everyone, regardless of their spiritual journey.

Mindful Sourcing

Ethical partnerships with miners worldwide

Hand Selection

Each crystal chosen for its unique energy

OUR PHILOSOPHY

Energy, Authenticity, Connection

At Auraluxe, we believe that crystals are more than just beautiful stones - they are powerful tools for healing, growth, and connection to something greater than ourselves.

Energy

We honor the natural energetic properties of each crystal, believing they can help balance, heal, and transform our lives.

Authenticity

Every crystal we offer is 100% authentic, ethically sourced, and carefully vetted for quality and energy.

Connection

We strive to create a community of crystal enthusiasts, sharing knowledge and fostering connections that transcend borders.

THE JOURNEY

From Mine to You

Each crystal has a unique journey from the earth to your hands. We're committed to transparency every step of the way.

Ethical Sourcing

We partner with responsible miners and suppliers who share our commitment to ethical practices and sustainable extraction methods.

Crystal mine
Step1

Mindful Selection

Our expert team carefully selects each crystal for its unique energy, beauty, and quality, ensuring only the finest pieces make it to our collection.

Step 2

Energetic Cleansing

Each crystal undergoes a rigorous cleansing process to remove any previous energies and prepare it for its new purpose and journey with you.

Clean crystal
Step 3

Mindful Delivery

Your crystal is carefully packaged with love and intention, accompanied by a guide to help you connect with its unique energy.

Packaged crystal
Step 4
OUR COMMUNITY

Meet Our Crystal Family

Behind every crystal at Auraluxe is a passionate team dedicated to sharing the magic of these natural treasures.

Emma

Founder & Crystal Expert

Michael

Jewelry Designer

Sophia

Energy Healer

David

Sourcing Specialist